Polari is gender neutral lifestyle apparel.
Polari - The secret slang of the outsiders and underground of Great Britain. Harnessing the subversive spirit contained within the language of the lawless, Polari celebrates the pioneers of the street.
The brand owes itself to Polari as an ancient means of communicating under the radar of the law and the enforcers - if you wanted to avoid incarceration then speaking POLARI would most certainly aid in your quest to remain a free man or woman.
From beggars, to travelling showman, sailors and fair folk, prostitutes and the vilified gays of 60's Soho: Polari has always been a secret way of communication for those who operate outside the accepted norms of society and as a means to pass on information without being understood by the mainstream.
We are proud to continue to propagate the name itself in the name of reaching the young and the old the male and the female from any walk of life via graphically led trend aware clothing.